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Published on February 13th, 2011 | by Denny Armatrading


Diversidad – The Experience Preiview

Executive Producers:
Curse (Germany)
Spike Miller (France)
Philippe Amir (France)

Curse (Germany), Marcus Price (Sweden), Orelsan
(France), Rival (Belgium), Luche from Co’ Sang (Italy), Frenkie
(Bosnia and Herzegovina), GMBisGeryMendes (The Netherlands),
Valete (Portugal), Pitcho (Belgium), Nach (Spain), Mariama
(Germany), MC Melodee from La Melodia (The Netherlands), Remi
and Shot from Elemental (Croatia)

Spike Miller (France), C.H.I (Luxembourg),
Cookin’Soul (Spain), Eversor (Greece)

DJ Cut Killer (France)

The Diversidad album will be released by Believe Digital
on February 14, 2011. The album includes 14 tracks representing
the highest level of contemporary European hip hop.

Diversidad is a group of famous European MC’s, DJ’s and
beat-makers. 20 artists from 12 different countries
speaking 9 different languages came together to create a
unique album.

Launched by the European Music Office and supported by
the European Commission, a first edition of Diversidad took
place in 2008 when a single track was recorded with a dozen
of European artists including Akhenaton (FR), Curse (DE),
Promoe from Looptroop (SE), Abd Al Malik (FR), Sam The Kid (PT) among others.
Diversidad is back with a full LP created from scratch by a new selection of artists and recorded in just 10 days at
the ICP studio in Brussels.

The first single “The eXperience” (video above) gathers all the MCs on a track produced by Spike
Miller. Since its release in June it has received airplay on many European radio stations. The rest of the songs
are combinations of 3 to 6 artists rhyming on different languages about a common theme. From the typical egotrip
track (Go Hard) to the classic love song (Amore Criminale) or from the “jungle” of their European hometowns
(Concrete Jungle) to a nostalgic ballad (On My Way), each topic on the album tells the story of young adults living
in today’s Europe.

No matter where they’re from, the artists share the same passion for the urban culture and
connected around that common love for hip hop. More than a big reunion of nationalities, the Diversidad album is first and foremost a classic hip hop album featuring skilled and talented artists.
Diversidad is not only an album but also a show that will tour across Europe in spring and summer 2011, a
graphic art exhibition and a movie series available on The album’s lyrics
will be available on Diversidad’s website on February 14.

Online release : Worldwide: February 14, 2011 (Believe Digital)
In stores
France : February 14 (Musicast)
Italy : February 21 (La Grande Onda/Self)
Belgium/The Netherlands/Luxembourg : February 21 (V2/Munich Records)
Bosnia/Croatia : February 21 (Menart Records)
Portugal : February 21 (So Hip Hop)

Vienna – Austria / Hip Hop Connection Festival : May 21, 2011
Paris – France / 104 : May 2011
Berlin – Germany / Arena : May 2011
More dates to be confirmed soon.

The Mixup have been privy to hearing an early preview of the full new album by Diversidad.
We can tell you that if you appreciate hip hop you will love this album.
This is Hip Hop as a culture, Hip Hop as a feeling. On tracks you cant understand the words aurally, you can still feel the spirit of the song, as well as appreciate the productions.
Stay tuned for our full review coming very soon.

Catch up with all the latest information on this European Urban Super Group at their official website

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About the Author

is a massive music fan and has been writing professionally about it since 2009. Graduating from University in Digital Arts & Design for Interactive Media, Denny has years of experience working online in various areas. Music is his passion and his work.

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