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Published on October 11th, 2010 | by Denny Armatrading

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Industry Takeover: MC Versatile & Tenny Ten



Thursday 7th October 2010, The Mixup was welcomed to Urban Development’s Industry Takeover part Three.

The Industry Takeover events are  all about empowering the next generation of music makers, moguls, students, DJs, singers, emcees and emerging industry professionals.

Industry Takeover is held monthly by Urban Development.  Each month has a different topic/theme in which advice is given to young people who are seeking to make an impact in the music industry.

A captive audience are given the chance to ask questions and learn from the guest panel.

The panel is made up of experienced music industry insiders.

Urban Development, Industry Takeover 7th october 2010

This events panel included:
Funk Butcher, the funky house DJ who has a weekly show on Rinse FM,
Marvin Harrison
who hosts The Sunday Show, a weekly comedy event held in London,
Rachael Bee who has worked in the music industry for over 20 years including with Trevor Nelson on MTV’s Lick Party and Louise Pierre, who hosts events throughout Europe and has her own booking agency which includes The Heartless Crew.

This months showcase dealt with how to hold successful music events and avoid pitfalls such as police closure and the problems of the stigma surrounding different genres of music.

Louise Pierre gave some firsat hand accounts of the problems of dealing with certain stigmas while dealing with The Heartless Crew.

As always after the second half of the night is a showcase of musical talent from the urban music scene’s established and up and coming stars.

Mc Versatile

Getting the crowd hype this month was MC Versatile, Tenny Ten, A.L, SONENI and Mr Midus.

MC Versatile is best known for his track with Crazy Cousinz ‘Funky Anthem’ and work with Katy B
Tenny Ten is a fast rising performer from Wolverhampton who has recently toured with Mr Hudson and Chipmunk.
A.L and Soneni are two female solo singers with incredible voices.
Mr Midus is an upcoming UK based dancehall artist and winner a former UMA best Newcomer award

Fast  rising star Tenny Ten

Tenny Ten performs at Industry Takeover pt 3

We were able to get a few minutes with MC Versatile and also Tenny Ten back stage.

Check out our interviews in the video up top, including a special acapella from Tenny Ten.

About Urban Development:
Urban Development is the one-stop organisation for London’s new urban music talent. Combining business acumen with a firm understanding of youth culture, we stand at the crossroads where creativity meets the music industry. Located in Stratford Circus – a multi-purpose performing arts venue in the London borough of Newham – UD has built a reputation for inspiring young people and championing some of brightest names on the local and national scene.

For more on Urban Development please visit their website here:

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About the Author

is a massive music fan and has been writing professionally about it since 2009. Graduating from University in Digital Arts & Design for Interactive Media, Denny has years of experience working online in various areas. Music is his passion and his work.


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