The Urban Music Awards is well known as one of the premiere British music events of the year. Year on year celebrities glam themselves up and head down the awards awards ceremony.
This year was no different and included the likes of Caprice, Coolio, Tinie Tempah, Diversity and more.
But among all this The Urban Music Awards also gives great exposure for new, emerging and unsigned acts from within the urban music scene.
The likes of JLS, N-Dubz and Sway have all been honoured at the event prior to signing major label deals.
The event gives many unsigned acts their first taste of performing in front of a large crowd and a crowd of celebrities.
This year was no different and again many unsigned acts were invited to mingle and up for nominations among the major label signed peers.
Some of the acts have been working the underground circuit for a while and have established a large followings already. These include acts such as Foreign Beggars, Snakeyman and G-Frsh.
Foreign Beggers have been together since the early part of this millennium and have amassed a large and loyal following on the underground circuit. They have tracks that feature the likes of UK underground legend Skinny Man.
Foreign Beggars are about to release their new album on 18th October 2010 so look for a full review and interview coming soon here at The Mixup.
Snakeyman and G-Frsh are both bubbling on that cross over surface.
Snakeyman, real name Arnold Oceng, may be the more familiar face also being an actor and starred in films such as Kidulthood, 4,3,2,1 as well as TV shows such as Grange Hill, The Bill and Casualty. Snakeyman also famously had a clash with Tinchy Stryder.
G-Frsh is no freshman to the lime light either, having amassed over three million YouTube hits and having the likes of Tinie Tempah and Scorcher featuring on his latest album – Lego Man: Where’s my Brick.
As well as having a clothing line, G-Frsh is recognised among his peers as having a real knack for merging the sick lyrical abilities you often find on the underground scene with a style and beats that have cross over appeal. So expect to be hearing a lot more of G-Frsh soon.
For other newer acts this was their first time performing to such a large and star-studded audience, this included new young teen pop group Krushd.
Keeki, Gideon, Shayla and Ellie Mae make up the quartet that is Krushd. We were lucky enough to hear them perform a short acapella backstage which blew its listeners away. They really are a bunch of talented kids and definitely ones to watch out for in the future.
Another group that caught out eye was NVS (pronounced Envious). An R&B/pop group that also performed live at the 2010 Urban Music Awards and are managed by members of the Justin Timberlake camp. NVS consist of two young ladies and three young men who are gifted at both their singing and dancing. You can check out their music on YouTube.
Not many large awards shows dedicate so much time to the unsigned artists and speaks volumes for the organisers of the Urban Music Awards.
It allows many of the unsigned acts invaluable experience and exposure as well as giving the press an insight into some of the UK’s next top urban acts.
Links to all the unsigned acts sites can be found below: